Lazos comunicantes/ Comunication Ties: Estrategia Y Acciones Para Lograr La Responsabilidad Social Empresaria/ Strategies and Actions to Achieve the Corporate Social Responsibility (Spanish Edition)

 
9789506415037: Lazos comunicantes/ Comunication Ties: Estrategia Y Acciones Para Lograr La Responsabilidad Social Empresaria/ Strategies and Actions to Achieve the Corporate Social Responsibility (Spanish Edition)

Lazos comunicantes muestra el rumbo, la estrategia y las herramientas necesarias para que todos los actores sociales generen y obtengan beneficios compartidos sobre la base de una auténtica responsabilidad social empresaria. El autor propone aquí formas de desarrollar campañas de verdadero bien público que dejen de lado los eufemismos y las modas para concentrarse en alcanzar resultados. Es un libro práctico y directo, que ayudará al lector a generar valor para sus distintos públicos, la comunidad que los alberga y, por supuesto, la organización o institución que los genera. Las novedosas estrategias de comunicación sugeridas en esta obra se sustentan tanto en ejemplos y experiencias como en elaboraciones teóricas.

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