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Hwy-Chang Moon received his PhD from the University of Washington and is currently a Professor of International Business and Strategy at the Graduate School of International Studies, Seoul National University. In parallel with his Seoul National University professorship, Dr Moon is Director of the Institute for Policy and Strategy on National Competitiveness. He has taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics and Business, Kyushu University, Keio University, and Hitotsubashi University. He was also a Visiting Professor at Tokyo University. On topics such as International Business Strategy, Foreign Direct Investment, and Cross-Cultural Management, Professor Moon has published numerous journal articles and books, including Global Business Strategy: Asian Perspective in 2010 by World Scientific. He has contributed to the field of International Business, particularly by developing several new analytical tools, including the generalized double diamond approach to international competitiveness and the imbalance theory of foreign direct investment. Professor Moon is currently the editor-in-chief of the Journal of International Business and Economy. He has served as a consultant to many international companies, international organizations (APEC, World Bank, UNCTAD), and governments (Malaysia, Dubai, Azerbaijan, Guangdong Province of China).
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