Synopsis
"The relationship between suppliers, technology, and customers is explained in this guide to customer relationship management. Advice is provided on how to acquire and retain customers by leveraging the latest advanced technologies and how to maintain a customer service support center in an e-business environment. Customer lifecycle management and lifetime value, customer strategy, and building a business case for customer relationship management are discussed. This book will prepare managers for the EC-Council CRM exam 212-16."
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About the Author
The International Council of Electronic Commerce Consultants (EC-Council) is a professional organization for aspiring and practicing electronic commerce professionals. This book was developed by EC-Council members who have passed the CRM exam 212-16.
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Customer Relationship Management;Official Course Material for EC-Council Exam 212-16
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Customer Relationship Management: Student Courseware : Course, Certifed E-Business Associate-Exam 212-16
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