Architecting Experience: A Conversion Science Handbook (Second Edition) (Advances And Opportunities With Big Data And Analytics) - Softcover

Wheeler, Scot R

Softcover

ISBN 10: 9811220107 ISBN 13: 9789811220104

Publisher: WSPC, 2020

Synopsis

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences. Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies. This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

Edition details

• Publisher: WSPC
• Publication date: 2020
• Language: English
• ISBN 10: 9811220107
• ISBN 13: 9789811220104
• Binding: Paperback
• Edition number: 2
• Number of pages: 290