Items related to FAQs on Marketing: Answered by the Guru of Marketing

FAQs on Marketing: Answered by the Guru of Marketing - Hardcover

  • 3.87 out of 5 stars
    55 ratings by Goodreads
 
9789812618054: FAQs on Marketing: Answered by the Guru of Marketing

This specific ISBN edition is currently not available.

Synopsis

About the Book: What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.

"synopsis" may belong to another edition of this title.

About the Author

About the Author: Philip Kotler is one of the most famous names in business and the guru of marketing. Who better than Kotler to provide expert and illuminating answers to the burning questions about marketing. Philip Kotler has written numerous books about marketing at all levels. He is widely recognised as being the world’s most influential thinker and writer in marketing.

"About this title" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

Can't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!

Create a Want

Other Popular Editions of the Same Title

9781904879268: Faqs on Marketing : Answered by the Guru on Marketing

Featured Edition

ISBN 10:  1904879268 ISBN 13:  9781904879268
Publisher: Cyan Books, 2005
Hardcover