Chinese Multinationals - Hardcover

Jean-Paul Larcon

Hardcover

ISBN 10: 9812835008 ISBN 13: 9789812835000

Publisher: World Scientific Publishing Company, 2008

Synopsis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents: Corporate Strategies of Chinese Multinationals (Z-M Jin); China's Go Global Policy (Z-X Li); China's Outward Foreign Direct Investment (Z-X Li); The Internationalization Process of Chinese Multinationals (R-P Kang); International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang); Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré); Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li); Corporate Culture and Organization of Chinese Multinationals (Y-H Wang); Chinese Multinationals and Global Value Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge).

About this title

Book Description

The miraculous emergence of the Chinese economy for the past three decades has reshaped the landscape of the world economy, just like those of the emergence of the US, German, and Japanese economies in history. With extraordinarily high national savings rate, China very likely will be the home of many of tomorrow's largest multinationals. A team of researchers from HEC Paris and Tsinghua School of Economics and Management, leading business schools in Europe and China, have joined forces in a project attempting to understand the emerging Chinese multinationals from Chinese and international perspectives. The outcome is this insightful and fascinating book. It surely will be on the top of any reading list of the Chinese economy and Chinese multinationals.

Review

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies.

This book will be of great interest and value to managers as well as researchers interested in understanding the evolution of Chinese multinationals. It offers an insight into the present wave of Chinese globalization. It combines a strategic and managerial approach to global issues affecting Chinese multinationals. The book provides a comprehensive overview of the international strategies of leading Chinese corporations over a ten-year period (1986-2006). It stands out as an excellent offering; the content is very informative and written in a concise manner. It is an exciting book covering different facets of the internationalization process of emerging multinationals from China.

Edition details

• Publisher: World Scientific Publishing Company
• Publication date: 2008
• Language: English
• ISBN 10: 9812835008
• ISBN 13: 9789812835000
• Binding: Hardcover
• Number of pages: 300