Chinese Multinationals - Softcover

Jean-Paul Larcon

Softcover

ISBN 10: 9812835598 ISBN 13: 9789812835598

Publisher: Wspc, 2008

Synopsis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Contents: Corporate Strategies of Chinese Multinationals (Z-M Jin); China's Go Global Policy (Z-X Li); China's Outward Foreign Direct Investment (Z-X Li); The Internationalization Process of Chinese Multinationals (R-P Kang); International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang); Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré); Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li); Corporate Culture and Organization of Chinese Multinationals (Y-H Wang); Chinese Multinationals and Global Value Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge).

About this title

Book Description

The miraculous emergence of the Chinese economy for the past three decades has reshaped the landscape of the world economy, just like those of the emergence of the US, German, and Japanese economies in history. With extraordinarily high national savings rate, China very likely will be the home of many of tomorrow's largest multinationals. A team of researchers from HEC Paris and Tsinghua School of Economics and Management, leading business schools in Europe and China, have joined forces in a project attempting to understand the emerging Chinese multinationals from Chinese and international perspectives. The outcome is this insightful and fascinating book. It surely will be on the top of any reading list of the Chinese economy and Chinese multinationals.

Review

Thanks to China's access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another 'long march' for the growth of Chinese entrepreneurs and China's economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process. --Liu Chuanzhi, President and CEO, Legend Holdings Ltd, Beijing, China

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. --Henri de Castries, Chairman and CEO, Management Board AXA, Paris, France

Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players. --Saul Estrin, Professor of Economics, London School of Economics, UK

Edition details

• Publisher: Wspc
• Publication date: 2008
• Language: English
• ISBN 10: 9812835598
• ISBN 13: 9789812835598
• Binding: Paperback
• Number of pages: 300
• Editor: Jean-Paul Larcon