Synopsis
This Asian adaptation of Guffey's leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos, letters, reports, and resumes. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics. Specially written for this Asian edition are new activities and materials developed with the Asian student in mind.
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About the Author
Mary Ellen Guffey is Emerita Professor of Business from Los Angeles Pierce College. She has taught business communication and business English topics for over thirty years and is the author of several, marketing-leading, internationally recognized textbooks in the field such as Business Communication: Process and Product, 5e.
Bertha Du-Babcock is Associate Professor in the Department of English and Communication at City University in Hong Kong, where she has taught courses on professional communication skills and intercultural communication.
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