If you always thought that macroeconomics was too complex and theoretical to understand, this book is the perfect introduction to the subject. The Macroeconomic Environment of Business provides a clear understanding of the economy by focusing on core issues such as inflation, unemployment, interest rates, and economic growth. Each issue and topic is approached in a self-contained way and questions -- such as how should one measure a macroeconomic concept; what makes it large or small; and why does the concept matter? -- are put forth to readers who are new to the dynamic field of economics. With easy-to-understand explanations and interesting fun facts that link macroeconomics to real life, this book will also be a valuable resource for lecturers who wish to engage students in the study of macroeconomics.
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This book provides an introduction to principal macroeconomic phenomena: inflation, unemployment, national income, interest rates and exchange rates. It describes how each phenomenon is measured, what makes it change and the consequences of change. The goal is to provide a degree of literacy about the economy which constitutes the environment of business.
This book provides an overview of the environment within which business operates by closely focusing on the key economic variables that constitute it. The chapter-by-chapter analysis of these variables is meant to enable the reader to acquire critical skills for reading or discussing about the economy, and the related fields of enquiry that pertain to economic phenomena.
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