Items related to QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT

QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT - Hardcover

Moutinho Luiz

 
9789814407717: QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT
Hardcover
ISBN 10: 9814407712 ISBN 13: 9789814407717
Publisher: World Scientific Pub Co Inc, 2012

Synopsis

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

"synopsis" may belong to another edition of this title.

From the Back Cover

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.

Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.

This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

"About this title" may belong to another edition of this title.

Publisher
World Scientific Pub Co Inc
Publication date
2012
Language
English
ISBN 10 
9814407712
ISBN 13 
9789814407717
Binding
Hardcover
Number of pages
532