QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT - Hardcover

Hardcover

ISBN 10: 9814407712 ISBN 13: 9789814407717

Publisher: World Scientific Pub Co Inc, 2012

Synopsis

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

About this title

About the Author:

Luiz Moutinho is at the University of Glasgow, UK.

About this edition

• Publisher: World Scientific Pub Co Inc
• Publication date: 2012
• ISBN 10: 9814407712
• ISBN 13: 9789814407717
• Binding: Hardcover
• Number of pages: 503
• Editor: Moutinho Luiz, Huarng Kun-huang