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Chinafy: Why China is leading the West in innovation and how the rest of the world can catch up - Hardcover

 
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  • PublisherMarshall Cavendish Business
  • Publication date2024
  • ISBN 10 9815044508
  • ISBN 13 9789815044508
  • BindingHardcover
  • LanguageEnglish
  • Number of pages288

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Hutchins, Joanna
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ISBN 10: 9815044508 ISBN 13: 9789815044508
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Hardcover. Condition: new. Hardcover. Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on whats already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel by copying Chinas playbook!Chinafy distils the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to Chinafy innovation for growth. Taking a deep dive into the workings of Chinas most successful brands from Haier to ByteDance author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation. Is it time to copy China? Why China is leading the West in innovation and how the rest of the world can catch up Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789815044508

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