Synopsis
Full of humor, playful optical effects, die cuts, 3-D illusions and other extraordinary interactive elements, this exciting new collection of advertisements demonstrates clearly the challenges facing graphic artists today.Design Play shows how an ordinary project can be turned into the exceptional simply by using an unexpected twist in format, material or concept to capture the imagination and attention of the target audience. In a world overcrowded with ads that are all openly or surreptitiously trying to pervade our consciousness it is becoming increasingly difficult for the world s creative talent to come up with ideas and concepts the consumer finds fresh and exciting.Design Play focuses on tricky, sometimes risky approaches that have proved highly successful. Features print ads, brochures, promotional material, posters and a wide range of other media.
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Review
This is one of my favorites because not only is the book design delightful, but the projects are beautiful to look at and all contain a light-hearted sense of humor. --Miyoko Ohtake, dwell.com
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Design Play
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Design Play /anglais: Empower Graphics, Format and Concept with Clever Twist
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Design. Play: Empower Graphics, Format and Concept with Clever Twist
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Design Play: An Array of Quirky Design
Published by
Victionary, 2009
ISBN 10: 9881732735
ISBN 13: 9789881732736
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Design Play: An Array of Quirky Design
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Design: Play, Empower Graphics, Format and Concept With Clever Twist
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