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In the increasingly competitive world of advertising and marketing, successfully launching a new product or service is a huge challenge. And, even the world's leading agencies and designers find it increasingly difficult to come up with an idea that is completely new, completely original.
By Invitation Only is a collection of some of the world's most innovative launch concepts created in recent years and demonstrates the lengths to which corporations will go to get the attention of the consumers targeted.
Brand names featured include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc. Concepts range from elaborate printed invitations to exclusive champagne infused watch launches to a block of wood inviting decking customers to "come and see why we're designers not builders." Agencies featured include Why Not Associates, Sagmeister Inc, Studio Round, Fernando Rocha, Magpie Studio, and more.
By Invitation Only is a collection of some of the world's most innovative launch concepts created in recent years and demonstrates the lengths to which corporations will go to get the attention of the consumers targeted.
Brand names featured include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc. Concepts range from elaborate printed invitations to exclusive champagne infused watch launches to a block of wood inviting decking customers to "come and see why we're designers not builders." Agencies featured include Why Not Associates, Sagmeister Inc, Studio Round, Fernando Rocha, Magpie Studio, and more.
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- PublisherGingko Pr Inc
- Publication date2010
- ISBN 10 9881732794
- ISBN 13 9789881732798
- BindingPaperback
- Number of pages238
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By Invitation Only
Published by
Gingko Pr Inc
(2010)
ISBN 10: 9881732794
ISBN 13: 9789881732798
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Softcover
Quantity: 1
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Book Description Condition: New. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010. Seller Inventory # 1LAUHV002LI8
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