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Synopsis
In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.
Contains a curated selection of brand identities that are brilliant at adapting to the digital world.
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Dynamic Branding : Responsive and Adaptive Graphics for Brands of Today
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Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today [Paperback] Victionary
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Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today (Paperback or Softback)
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Dynamic Branding
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Dynamic Branding (Paperback)
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Viction Workshop Ltd, Hong Kong, 2024
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Paperback. Condition: new. Paperback. With a selection of contemporary graphics and brand identities, Dynamic Branding showcases the best examples of flexible graphic systems that adapt to the Age of Data.In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention a variety of other mediums. As a result, many designers and creatives have chosen to break the common notion of "never change your identity" and opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on.Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skilfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789887566632
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Dynamic Branding
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Dynamic Branding: Responsive and Adaptive Graphics for Brands of Today
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Michael Neugebauer Publishing Ltd. (Minedition), 2024
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