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Synopsis
Why do some mobile apps win our time and attention, whilst most fade into obscurity?
In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?
In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the “Mobile Mindset”.
It is a framework of behaviours spanning five crucial levels:
1) Seeing differently
2) Proving promises fast
3) Obsessing about the funnel
4) Treasuring every detail
5) Navigating a non-mobile organisation.
Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).
Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives.
"synopsis" may belong to another edition of this title.
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Pocket Winners: How to develop the winning mindset to create standout mobile apps
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Pocket Winners (Paperback)
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Paperback. Condition: new. Paperback. Why do some mobile apps win our time and attention, whilst most fade into obscurity?In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the "Mobile Mindset".It is a framework of behaviours spanning five crucial levels: 1) Seeing differently2) Proving promises fast3) Obsessing about the funnel4) Treasuring every detail5) Navigating a non-mobile organisation.Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives. Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9791224328421
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Pocket Winners: How to Develop the Winning Mindset for Creating Standout Mobile Apps
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Pocket Winners (Paperback)
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Paperback. Condition: new. Paperback. Why do some mobile apps win our time and attention, whilst most fade into obscurity?In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the "Mobile Mindset".It is a framework of behaviours spanning five crucial levels: 1) Seeing differently2) Proving promises fast3) Obsessing about the funnel4) Treasuring every detail5) Navigating a non-mobile organisation.Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives. Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9791224328421
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Pocket Winners : How to develop the winning mindset to create standout mobile apps
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Why do some mobile apps win our time and attention, whilst most fade into obscurity In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the 'Mobile Mindset'.It is a framework of behaviours spanning five crucial levels:1) Seeing differently2) Proving promises fast3) Obsessing about the funnel4) Treasuring every detail5) Navigating a non-mobile organisation.Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives. Seller Inventory # 9791224328421
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Pocket Winners (Paperback)
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Paperback. Condition: new. Paperback. Why do some mobile apps win our time and attention, whilst most fade into obscurity?In this new A.I. era when building an app has never been easier, why do so few companies create one that becomes truly indispensable?In Pocket Winners, Ivo Weevers - serial product builder whose mobile startup was acquired by Santander - reveals how the winners think differently through what he calls the "Mobile Mindset".It is a framework of behaviours spanning five crucial levels: 1) Seeing differently2) Proving promises fast3) Obsessing about the funnel4) Treasuring every detail5) Navigating a non-mobile organisation.Ivo cuts through buzzwords and abstract theory. He draws on 25 years of building his own mobile startup and creating and shipping products used by millions for scaleups and enterprises such as Natwest (banks), Pearson (education), Medtronic (medical), Ubuntu (operating systems), Mercedes (automotive), and Vodafone (mobile operators).Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. With case studies from his own work and examples of leading apps such as Spotify, Instagram, and Strava, the book offers actionable approaches that you can apply to build apps that people don't just download but find indispensable in their daily lives. Pocket Winners is a practical guide for product managers, designers, engineers, marketers, business leaders, start-up founders, and anyone determined to make mobile a real engine of business success. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9791224328421
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