Items related to The Power of Connection: The New Brand Strategy for...
The Power of Connection: The New Brand Strategy for Fashion, Beauty and Lifestyle Companies - Softcover
Synopsis
How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The Power of Connection seeks to answer these questions with a unique focus on symbol-intensive and community-driven industries such as fashion, luxury, and beauty. At its core, the book introduces the idea of the “connected brand,” a framework that brings together all the key elements of brand strategy—from DNA and positioning to creating memorable, signature customer experiences. It shows how a brand can stay true to its roots while expanding into new markets through strategic collaborations and brand extensions. The book concludes with an exploration of four brand archetypes—authority, icon, lifestyle, and cult—demonstrating how brands build symbolic value and become part of our lives.
"synopsis" may belong to another edition of this title.
About the Author
Stefania Saviolo is a tenured lecturer at the Department of Management and Technology at Bocconi University in Milan, Italy, and also a faculty member at SDA Bocconi School of Management, specializing in strategy and brand management. She founded and directed the Master in Fashion, Experience & Design Management (MAFED) and was Head of the Fashion & Luxury Knowledge Center at SDA Bocconi. She has also served as an independent board member for listed companies in the fields of fashion, design and digital transformation.
"About this title" may belong to another edition of this title.
Search results for The Power of Connection: The New Brand Strategy for...
Stock Image
The Power of Connection: The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
Seller: California Books, Miami, FL, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # I-9791281627277
Stock Image
Power of Connection : The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 51308444-n
Stock Image
The Power of Connection
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # L2-9791281627277
Seller Image
The Power of Connection
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # LU-9791281627277
Buy New
US$ 34.39
Free Shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Power of Connection : The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 51308444
Stock Image
The Power of Connection
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # L2-9791281627277
Buy New
US$ 31.62
US$ 5.61 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Power of Connection : The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 51308444-n
Buy New
US$ 31.61
US$ 20.23 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Power of Connection : The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 51308444
Buy Used
US$ 35.11
US$ 20.23 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
The Power of Connection (Paperback)
Print on DemandSeller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The Power of Connection seeks to answer these questions with a unique focus on symbol-intensive and community-driven industries such as fashion, luxury, and beauty. At its core, the book introduces the idea of the " connected brand," a framework that brings together all the key elements of brand strategy-- from DNA and positioning to creating memorable, signature customer experiences. It shows how a brand can stay true to its roots while expanding into new markets through strategic collaborations and brand extensions. The book concludes with an exploration of four brand archetypes-- authority, icon, lifestyle, and cult-- demonstrating how brands build symbolic value and become part of our lives. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9791281627277
Buy New
US$ 37.50
US$ 49.91 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Seller Image
The Power of Connection : The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - How can brands build authentic connections with their customers and communities How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands How can they align their signature with the customer experience At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The Power of Connection seeks to answer these questions with a unique focus on symbol-intensive and community-driven industries such as fashion, luxury, and beauty. At its core, the book introduces the idea of the 'connected brand,' a framework that brings together all the key elements of brand strategy-from DNA and positioning to creating memorable, signature customer experiences. It shows how a brand can stay true to its roots while expanding into new markets through strategic collaborations and brand extensions. The book concludes with an exploration of four brand archetypes-authority, icon, lifestyle, and cult-demonstrating how brands build symbolic value and become part of our lives. Seller Inventory # 9791281627277
Buy New
US$ 39.75
US$ 71.07 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 2 available