We all collect wins and losses in life. The difference lies in improving your odds of winning—and nothing teaches that better than elite sports. José Salibi Neto and Adriana Salles Gomes carried out sweeping research on athletes from Michael Phelps to Usain Bolt, by way of teams like Kobe Bryant’s LA Lakers, Lionel Messi’s FC Barcelona, and Tom Brady’s New England Patriots. In the lessons of the game’s greatest coaches, they found a remarkable formula that can make you a champion in life and in business.
In this book, built on more than five years of in-depth research, you will learn the winning algorithm from the best coaches on the planet.
WHY EVERYBODY SHOULD READ THIS BOOK:
“I’ve never read a better book about coaches and their role in bringing out the best in athletes and teams. Its insights are relevant to every area of life.”
—Philip Kotler, the “father” of modern marketing
“This isn’t just a book for coaches and athletes. It’s a book for anyone trying to get the most out of their team, organization, or themselves. The lessons here translate far beyond the courts.”
—Josh Goffi, head coach of the University of South Carolina men’s tennis team and SEC Coach of the Year
WHAT’S THE WINNING ALGORITHM MADE OF — 7 SPOILERS:
The magic of making champions — “It takes talent to win once, but it takes character to win again.”
—John Wooden, basketball coach
The mental kaizen — “That’s why I clown around before a race. I’m relaxed, I enjoy myself. And it works.”
—Usain Bolt, sprinter
Scale-up team — “Teamwork doesn’t come naturally. It must be taught.”
—Pat Summitt, basketball coach
Communication encoding — “My coach Larisa Preobrazhenskaya was the wisest person I’ve ever known. I told her all my secrets.”
—Evgeniya Kulikovskaya, Russian WTA tennis player
Strategizing — “A gold medal can be won only by going beyond conventional thinking.”
—Yasutaka Matsudaira, Japanese volleyball coach
Context for growth — “It helps to have the best team and the best equipment, but building a winning culture is the answer.”
—George Bodenheimer, former president of ESPN
Five-box learning — “Truly great coaches keep growing because they learn something new every day.”
—Mauro Silva, FIFA World Cup winner
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