Nine out of ten startups fail — and almost never for the reasons founders expect.
Fail Fast, Win Faster is a practical field guide built from the messiest, most common part of the startup journey: the failed launch, the co-founder fallout, the runway that quietly ran out. Instead of another highlight reel of unicorns, this book breaks down the six most common ways startups actually die — no market need, running out of cash, the wrong team, weak marketing, scaling too soon, and losing to competition — using honest, real-world patterns anonymized from thousands of startups.
You'll learn how to:
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