You picked up the phone to check one thing. You looked up and an hour was gone.
You've blamed yourself for that hour. You lack discipline. You're weak. You should just use more willpower.
Every one of those explanations is wrong — and each one is useful to someone else. As long as you blame your character, you'll never study your opponent.
So let's study your opponent.
On the other side of your screen is a prediction machine with one goal: your continued attention. It runs experiments on hundreds of millions of people at once. It improves every night. And it wins by exploiting a handful of ancient, unpatchable features of your own biology — the same instincts that once kept your ancestors alive.
Drawing on decades of replicated research in neuroscience, evolutionary biology, and behavioral psychology, Your Brain on Algorithms takes the machine apart mechanism by mechanism — and hands you the defense.
Inside, you'll learn:
Then it gives you the cure. Not moral panic. Not deleting everything. Not digital monasticism. A complete environmental defense you can install in a single afternoon — the Force Quit Protocol — built on one principle: your attention is your property, and it's time to repossess it.
No platform names. No fear-mongering. No pretending you'll throw your phone in a lake. Just the exploits, the evidence, and the tools — written to still be true years from now, because your biology won't change even as the apps do.
You don't need more willpower. You need a hardened perimeter. This book shows you how to build one.
"synopsis" may belong to another edition of this title.
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condition: new. Paperback. You picked up the phone to check one thing. You looked up and an hour was gone. You've blamed yourself for that hour. You lack discipline. You're weak. You should just use more willpower. Every one of those explanations is wrong - and each one is useful to someone else. As long as you blame your character, you'll never study your opponent. So let's study your opponent. On the other side of your screen is a prediction machine with one goal: your continued attention. It runs experiments on hundreds of millions of people at once. It improves every night. And it wins by exploiting a handful of ancient, unpatchable features of your own biology - the same instincts that once kept your ancestors alive. Drawing on decades of replicated research in neuroscience, evolutionary biology, and behavioral psychology, Your Brain on Algorithms takes the machine apart mechanism by mechanism - and hands you the defense. Inside, you'll learn: Why unpredictable rewards hook harder than reliable ones - the same schedule that runs slot machines, now in your pocketThe difference between wanting and liking - and why "you keep coming back" proves nothing about whether you enjoy itHow engineered images hijack instincts calibrated for a world that no longer existsWhy bad news holds you longer than good - and how your alarm system gets farmedWhy outrage is a distribution strategy, not an accidentHow the feed rigged the scale you use to measure your own lifeWhy you don't have a willpower problem - and what actually governs the behaviorThe hidden overnight bill: the sleep and attention the machine bills while you're not looking Then it gives you the cure. Not moral panic. Not deleting everything. Not digital monasticism. A complete environmental defense you can install in a single afternoon - the Force Quit Protocol - built on one principle: your attention is your property, and it's time to repossess it. No platform names. No fear-mongering. No pretending you'll throw your phone in a lake. Just the exploits, the evidence, and the tools - written to still be true years from now, because your biology won't change even as the apps do. You don't need more willpower. You need a hardened perimeter. This book shows you how to build one. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798172096525
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # L2-9798172096525
Quantity: Over 20 available
Seller: CitiRetail, Stevenage, United Kingdom
Paperback. Condition: new. Paperback. You picked up the phone to check one thing. You looked up and an hour was gone. You've blamed yourself for that hour. You lack discipline. You're weak. You should just use more willpower. Every one of those explanations is wrong - and each one is useful to someone else. As long as you blame your character, you'll never study your opponent. So let's study your opponent. On the other side of your screen is a prediction machine with one goal: your continued attention. It runs experiments on hundreds of millions of people at once. It improves every night. And it wins by exploiting a handful of ancient, unpatchable features of your own biology - the same instincts that once kept your ancestors alive. Drawing on decades of replicated research in neuroscience, evolutionary biology, and behavioral psychology, Your Brain on Algorithms takes the machine apart mechanism by mechanism - and hands you the defense. Inside, you'll learn: Why unpredictable rewards hook harder than reliable ones - the same schedule that runs slot machines, now in your pocketThe difference between wanting and liking - and why "you keep coming back" proves nothing about whether you enjoy itHow engineered images hijack instincts calibrated for a world that no longer existsWhy bad news holds you longer than good - and how your alarm system gets farmedWhy outrage is a distribution strategy, not an accidentHow the feed rigged the scale you use to measure your own lifeWhy you don't have a willpower problem - and what actually governs the behaviorThe hidden overnight bill: the sleep and attention the machine bills while you're not looking Then it gives you the cure. Not moral panic. Not deleting everything. Not digital monasticism. A complete environmental defense you can install in a single afternoon - the Force Quit Protocol - built on one principle: your attention is your property, and it's time to repossess it. No platform names. No fear-mongering. No pretending you'll throw your phone in a lake. Just the exploits, the evidence, and the tools - written to still be true years from now, because your biology won't change even as the apps do. You don't need more willpower. You need a hardened perimeter. This book shows you how to build one. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798172096525
Quantity: 1 available