Items related to Women in Indian Advertisements - Plots & Perspectives
- PublisherDr Kisholoy Roy
- Publication date2018
- ISBN 13 9798227476814
- BindingPaperback
- LanguageEnglish
- Number of pages158
Search results for Women in Indian Advertisements - Plots & Perspectives
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Women in Indian Advertisements - Plots & Perspectives
Seller: California Books, Miami, FL, U.S.A.
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Condition: New. Seller Inventory # I-9798227476814
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Women in Indian Advertisements - Plots and Perspectives
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9798227476814
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Women in Indian Advertisements - Plots & Perspectives
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools in India. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices. Seller Inventory # 9798227476814
Quantity: 2 available