Synopsis
"Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that."
- Roger Dow, former U.S. Travel Association CEO & Marriott Senior Leader
What if I get this wrong?
Megan inherited a fishing lodge in remote Alaska from her late husband—along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a favor becomes something neither of them expected.
Because the lodge doesn’t need better marketing.
It needs to remember what it was built to be.
Nobody brags about choosing the safe option. Until they do.
Step into a business fable about the invisible qualities customers are really evaluating—and the small, daily decisions that turn ordinary teams into something people never forget.
Darryl Bosshardt
His professional life has spanned an unusual range of settings—from Boy Scouts of America summer camps, to Pybus Point Lodge, a remote wilderness lodge in Southeast Alaska.
Between the campfires and the float planes, Darryl worked with the U.S. Small Business Administration and the Department of Defense, advising businesses on growth and operations. He has also served in leadership roles at Redmond Inc., a Utah-based manufacturer and distributor widely recognized for its distinctive organizational culture.
"An unforgettable business parable with a clear roadmap to building authentic, rewarding, and lasting relationships"
- Shauna Theobald, retired Director, UVU Entrepreneurship Institute
"synopsis" may belong to another edition of this title.
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The Safe Choice: A Business Fable About the Question Every Customer Is Afraid to Ask
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The Safe Choice (Paperback)
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Paperback. Condition: new. Paperback. "Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that."- Roger Dow, former U.S. Travel Association CEO & Marriott Senior LeaderWhat if I get this wrong?Megan inherited a fishing lodge in remote Alaska from her late husband-along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a favor becomes something neither of them expected.Because the lodge doesn't need better marketing.It needs to remember what it was built to be.Nobody brags about choosing the safe option. Until they do.Step into a business fable about the invisible qualities customers are really evaluating-and the small, daily decisions that turn ordinary teams into something people never forget.Darryl BosshardtHis professional life has spanned an unusual range of settings-from Boy Scouts of America summer camps, to Pybus Point Lodge, a remote wilderness lodge in Southeast Alaska.Between the campfires and the float planes, Darryl worked with the U.S. Small Business Administration and the Department of Defense, advising businesses on growth and operations. He has also served in leadership roles at Redmond Inc., a Utah-based manufacturer and distributor widely recognized for its distinctive organizational culture."An unforgettable business parable with a clear roadmap to building authentic, rewarding, and lasting relationships"- Shauna Theobald, retired Director, UVU Entrepreneurship Institute This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798234090751
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The Safe Choice
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The Safe Choice (Paperback)
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Paperback. Condition: new. Paperback. "Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that."- Roger Dow, former U.S. Travel Association CEO & Marriott Senior LeaderWhat if I get this wrong?Megan inherited a fishing lodge in remote Alaska from her late husband-along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a favor becomes something neither of them expected.Because the lodge doesn't need better marketing.It needs to remember what it was built to be.Nobody brags about choosing the safe option. Until they do.Step into a business fable about the invisible qualities customers are really evaluating-and the small, daily decisions that turn ordinary teams into something people never forget.Darryl BosshardtHis professional life has spanned an unusual range of settings-from Boy Scouts of America summer camps, to Pybus Point Lodge, a remote wilderness lodge in Southeast Alaska.Between the campfires and the float planes, Darryl worked with the U.S. Small Business Administration and the Department of Defense, advising businesses on growth and operations. He has also served in leadership roles at Redmond Inc., a Utah-based manufacturer and distributor widely recognized for its distinctive organizational culture."An unforgettable business parable with a clear roadmap to building authentic, rewarding, and lasting relationships"- Shauna Theobald, retired Director, UVU Entrepreneurship Institute This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798234090751
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The Safe Choice : A Business Fable About the Question Every Customer Is Afraid to Ask
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. Neuware - 'Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that.'- Roger Dow, former U.S. Travel Association CEO & Marriott Senior LeaderWhat if I get this wrong Megan inherited a fishing lodge in remote Alaska from her late husband-along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a favor becomes something neither of them expected.Because the lodge doesn't need better marketing.It needs to remember what it was built to be.Nobody brags about choosing the safe option. Until they do.Step into a business fable about the invisible qualities customers are really evaluating-and the small, daily decisions that turn ordinary teams into something people never forget.Darryl BosshardtHis professional life has spanned an unusual range of settings-from Boy Scouts of America summer camps, to Pybus Point Lodge, a remote wilderness lodge in Southeast Alaska.Between the campfires and the float planes, Darryl worked with the U.S. Small Business Administration and the Department of Defense, advising businesses on growth and operations. He has also served in leadership roles at Redmond Inc., a Utah-based manufacturer and distributor widely recognized for its distinctive organizational culture.'An unforgettable business parable with a clear roadmap to building authentic, rewarding, and lasting relationships'- Shauna Theobald, retired Director, UVU Entrepreneurship Institute. Seller Inventory # 9798234090751
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