Companies plug in AI expecting a lift to the bottom line. They throw AI at problems expecting a miracle. Instead they get a nightmare.
Why? Because they listened to the experts. Consulting firms and universities promote "AI + HI = I," putting the machine in the lead. That order is wrong, and the order is everything.
NURO.is built the HI → AI = Iᴱ Doctrine to replace it: Human Intelligence into Artificial Intelligence equals Innovation to the power of Everything. Not AI as partner. AI as amplifier, with a human leading.
Before you can USE AI correctly, you must first know the language and terms of AI. This book teaches you the Language of AI, and then how to COMMAND it.
Business owners, executives, and operators who have already bought the AI tools and are not seeing the return.
The Computer Era belonged to visionary, introverted techies. The AI Era will belong to people with clear objectives, real depth in a field, and the ability to make others form a mental image. The future belongs to those who speak in a manner so that others can SEE.
Words matter. But CONTEXT is everything. This book will teach you both.
Craig Pisaris-Henderson teaches from the front lines, where decisions are expensive and consequences are real. In 1998, years before Google entered the PPC market, he co-founded FindWhat.com (NASDAQ: FWHT), which later scaled into MIVA (NASDAQ: MIVA) with global operations from Tokyo to Milan. His record includes a 15,878% NASDAQ growth rate, $250M+ in M&A, 40+ patents in behavioral analytics and intent measurement, Ernst & Young Entrepreneur of the Year, and NASDAQ CEO of the Year.
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