Complete Google Ads Course (Digital Marketing) - Softcover

Book 16 of 27: Digital Marketing

Neto, José

 
9798251291636: Complete Google Ads Course (Digital Marketing)

Synopsis

Complete Google Ads Course
Table of Contents

  1. Introduction to Google Ads

  2. Google Ads Ecosystem Overview

  3. Google Search Network

  4. Google Display Network

  5. YouTube Advertising

  6. Shopping Campaigns

  7. Keywords Strategy & Research

  8. Short-tail vs Long-tail Keywords

  9. Keyword Auction System

  10. Campaign Setup & Structure

  11. Ad Creation & Optimization

  12. Bidding Strategies

  13. Quality Score

  14. Analytics & Performance Tracking

  15. Advanced Strategies

  16. Common Mistakes & Best Practices


1. Introduction to Google Ads

Google Ads (formerly Google AdWords) is Google's online advertising platform that allows businesses to display ads across Google's vast network of websites, search results, YouTube, and partner sites. With over 8.5 billion searches per day, Google Ads provides unparalleled reach for businesses of all sizes.

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