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Echoes of Influence: Marketing in the Mirror of Generations (Marketing e Comunicação) - Softcover
Book 2 of 2: Marketing e Comunicação
Synopsis
What if marketing was never about products, but about people, shaped by time?
Echoes of Influence explores how each generation — from the Silent to the Alpha — transforms marketing, and is transformed by it.Sharp, insightful and elegantly written, this is not another book of clichés about Gen Z. It's a cultural lens for brands, strategists and anyone who communicates for a living.
Learn how values shift across generations, why Gen X doesn’t trust you, what Millennials really want, and why Gen Alpha won’t even notice your campaign unless it’s embedded in their reality.
This book is essential for marketers, communicators, educators and business leaders who understand that the future of marketing begins with understanding the past — and listening to the present.
"synopsis" may belong to another edition of this title.
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Paperback. Condition: new. Paperback. What if marketing was never about products, but about people, shaped by time?Echoes of Influence explores how each generation - from the Silent to the Alpha - transforms marketing, and is transformed by it.Sharp, insightful and elegantly written, this is not another book of cliches about Gen Z. It's a cultural lens for brands, strategists and anyone who communicates for a living.Learn how values shift across generations, why Gen X doesn't trust you, what Millennials really want, and why Gen Alpha won't even notice your campaign unless it's embedded in their reality.This book is essential for marketers, communicators, educators and business leaders who understand that the future of marketing begins with understanding the past - and listening to the present. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798280647657
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