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Synopsis
What if the most powerful forms of control in the modern world are invisible?
In Soft Control, Dr. Rajan Nagarajan unpacks the subtle systems of influence shaping our behavior—from the layout of your favorite apps to the frictionless flows of modern interfaces.
Drawing on behavioral psychology, technology, and systems design, this book reveals how environments—not arguments—guide your attention, habits, and even beliefs.
Whether you're a designer, leader, professional, or curious thinker, this is your field guide to understanding how control has evolved from obvious to ambient. You'll learn:
How companies and platforms engineer decisions without your awareness
Why choice architecture and defaults are the new tools of persuasion
How to spot soft control in tech, workplaces, media, and institutions
And most importantly, how to reclaim agency through conscious design
Soft Control is a must-read for anyone seeking to live and lead intentionally in an age of algorithmic influence and silent persuasion.
"synopsis" may belong to another edition of this title.
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Soft Control (Paperback)
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Paperback. Condition: new. Paperback. What if the most powerful forms of control in the modern world are invisible?In Soft Control, Dr. Rajan Nagarajan unpacks the subtle systems of influence shaping our behavior-from the layout of your favorite apps to the frictionless flows of modern interfaces.Drawing on behavioral psychology, technology, and systems design, this book reveals how environments-not arguments-guide your attention, habits, and even beliefs.Whether you're a designer, leader, professional, or curious thinker, this is your field guide to understanding how control has evolved from obvious to ambient. You'll learn: How companies and platforms engineer decisions without your awarenessWhy choice architecture and defaults are the new tools of persuasionHow to spot soft control in tech, workplaces, media, and institutionsAnd most importantly, how to reclaim agency through conscious designSoft Control is a must-read for anyone seeking to live and lead intentionally in an age of algorithmic influence and silent persuasion. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798288530111
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Soft Control: The Hidden Tools of Modern Influence
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Soft Control: The Hidden Tools of Modern Influence
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Soft Control: The Hidden Tools of Modern Influence
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Soft Control
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Soft Control
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Soft Control (Paperback)
Print on DemandSeller: CitiRetail, Stevenage, United Kingdom
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Paperback. Condition: new. Paperback. What if the most powerful forms of control in the modern world are invisible?In Soft Control, Dr. Rajan Nagarajan unpacks the subtle systems of influence shaping our behavior-from the layout of your favorite apps to the frictionless flows of modern interfaces.Drawing on behavioral psychology, technology, and systems design, this book reveals how environments-not arguments-guide your attention, habits, and even beliefs.Whether you're a designer, leader, professional, or curious thinker, this is your field guide to understanding how control has evolved from obvious to ambient. You'll learn: How companies and platforms engineer decisions without your awarenessWhy choice architecture and defaults are the new tools of persuasionHow to spot soft control in tech, workplaces, media, and institutionsAnd most importantly, how to reclaim agency through conscious designSoft Control is a must-read for anyone seeking to live and lead intentionally in an age of algorithmic influence and silent persuasion. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798288530111
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