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The Insumer Model: Turning Consumers into Stakeholders (The Insumer Revolution: Ownership You Can Prove) - Softcover
Book 1 of 3: The Insumer Revolution: Ownership You Can Prove
Synopsis
Second Edition, Revised and Updated. Now with the new chapter "The Model, Built."
What if your best customers owned a piece of your business?
The first edition of this book made the argument. This edition can show receipts. Between editions, the author's companies built the recognition layer the book described, and the new Chapter 9 walks through it: one membership pass, recognized on a brand's website, at its checkout, and at its door, with the member's privacy intact.
After thirty years trading at Morgan Stanley, Merrill Lynch, and Standard Chartered, Douglas Borthwick helped take the world's first SEC-registered security token IPO through 950 days of regulatory review, closing in April 2021 with $83.6 million from more than 7,300 investors across 74 countries. That experience revealed something bigger than one deal: the wall between customers and investors is now optional.
The Insumer Model is the short, clear case for taking it down. An insumer is a customer with a genuine ownership stake in the business they buy from. Not points. Not coupons. Equity, delivered through compliant tokenization, in amounts that make sense for a neighborhood cafe or a national brand.
Inside, you will learn:
- What an insumer is, and why ownership keeps customers points never could
- How to turn your best customers into stakeholders with compliant security tokens
- Sector playbooks you can adapt: retail, food and beverage, consumer products, services
- NEW: The Model, Built. The real tools, real pricing, and the recognition experience, shipping today
- The funding routes that actually work for a community raise, and the launch order that gets you there
Book 1 of the Insumer series. Book 2, Your Equity in Your Pocket, shows what the experience feels like when it arrives.
"synopsis" may belong to another edition of this title.
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The Insumer Model
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9798289929839
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The Insumer Model
Print on DemandSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9798289929839
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The Insumer Model: Turning Consumers into Stakeholders (The Insumer Revolution: Ownership You Can Prove)
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The Insumer Model (Paperback)
Print on DemandSeller: CitiRetail, Stevenage, United Kingdom
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Paperback. Condition: new. Paperback. Second Edition, Revised and Updated. Now with the new chapter "The Model, Built." What if your best customers owned a piece of your business? The first edition of this book made the argument. This edition can show receipts. Between editions, the author's companies built the recognition layer the book described, and the new Chapter 9 walks through it: one membership pass, recognized on a brand's website, at its checkout, and at its door, with the member's privacy intact. After thirty years trading at Morgan Stanley, Merrill Lynch, and Standard Chartered, Douglas Borthwick helped take the world's first SEC-registered security token IPO through 950 days of regulatory review, closing in April 2021 with $83.6 million from more than 7,300 investors across 74 countries. That experience revealed something bigger than one deal: the wall between customers and investors is now optional. The Insumer Model is the short, clear case for taking it down. An insumer is a customer with a genuine ownership stake in the business they buy from. Not points. Not coupons. Equity, delivered through compliant tokenization, in amounts that make sense for a neighborhood cafe or a national brand. Inside, you will learn: What an insumer is, and why ownership keeps customers points never couldHow to turn your best customers into stakeholders with compliant security tokensSector playbooks you can adapt: retail, food and beverage, consumer products, servicesNEW: The Model, Built. The real tools, real pricing, and the recognition experience, shipping todayThe funding routes that actually work for a community raise, and the launch order that gets you thereFor the founder, the CFO, and the brand builder who suspects the loyalty program is a cost center and wants to know what replaces it. Book 1 of the Insumer series. Book 2, Your Equity in Your Pocket, shows what the experience feels like when it arrives. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798289929839
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The Insumer Model : Turning Consumers into Stakeholders
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. Neuware - Second Edition, Revised and Updated. Now with the new chapter 'The Model, Built.' What if your best customers owned a piece of your business The first edition of this book made the argument. This edition can show receipts. Between editions, the author's companies built the recognition layer the book described, and the new Chapter 9 walks through it: one membership pass, recognized on a brand's website, at its checkout, and at its door, with the member's privacy intact. After more than 30 years in markets, trading at Morgan Stanley, Merrill Lynch, and Standard Chartered, Douglas Borthwick helped bring the first SEC-registered IPO on the blockchain to market, which raised circa $85 million from over 7,300 investors in 74 countries. That experience revealed something bigger than one deal: the wall between customers and investors is now optional. The Insumer Model is the short, clear case for taking it down. An insumer is a customer with a genuine ownership stake in the business they buy from. Not points. Not coupons. Equity, delivered through compliant tokenization, in amounts that make sense for a neighborhood cafe or a national brand. Inside, you will learn: - What an insumer is, and why ownership keeps customers points never could- How to turn your best customers into stakeholders with compliant security tokens- Sector playbooks you can adapt: retail, food and beverage, consumer products, services- NEW: The Model, Built. The real tools, real pricing, and the recognition experience, shipping today- The funding routes that actually work for a community raise, and the launch order that gets you thereFor the founder, the CFO, and the brand builder who suspects the loyalty program is a cost center and wants to know what replaces it. Book 1 of the Insumer series. Book 2, Your Equity in Your Pocket, shows what the experience feels like when it arrives. Seller Inventory # 9798289929839
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