Items related to MARKETING PLAN FOR TECH STARTUPS: Built on Real Success...
Synopsis
The book every AI founder and marketing leader has been waiting for — bold, practical, and proven to work.
By a tech executive who launched AI solutions at Google and built the marketing engine for a Silicon Valley AI startup.
With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.
“A must-read for all founders.” — Jeanine Banks, Investor and VP of Developer X, Google
“A timely kick in the pants.” — Scott Buchanan, CMO, Stacklok
“Saves months of wasted effort.” — Susan Schramm, Founder, Go-to-Market Impact
“A North Star for startups.” — Filippo Rocca, CEO, Subbyx
Building a product is hard.
Getting people to notice is harder.
This book is your trusted companion from idea to adoption to revenue.
Through real-world examples, case studies, and insights from top operators, it shows how effective marketing can unlock exponential growth.
It’s a hands-on guide for:
• Startup founders: shortcut to clarity under pressure
• Marketing executives: gut check to align teams and accelerate growth
You’ll learn how to:
• Position with scientific precision so value is unmistakable
• Use storytelling to connect emotionally before the rational pitch
• Build consistency so every touchpoint compounds trust
• Turn AI companions into marketing superpowers
Whether you’re launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.
❓ Who is this book for?
• Startup founders who need clarity and focus under pressure.
• Marketing executives aligning teams to accelerate growth.
• Future marketers and career changers entering the field.
• Experienced leaders refreshing skills for the AI era.
❓ What will I learn?
• Position with scientific precision so value is unmistakable.
• Use storytelling to connect emotionally before the rational pitch.
• Build consistency so every touchpoint compounds trust.
• Turn AI into a marketing superpower to move faster and smarter.
❓ Why does it matter?
Building a product is hard. Getting people to notice is harder.
This book provides an 18-element framework proven across Fortune 100 giants and fast-moving startups — helping you avoid wasted effort and unlock real growth.
❓ How is this book different from other marketing books?
It’s not theory. It’s a hands-on playbook, grounded in real-world examples, case studies, and contributions from 30+ accomplished leaders at companies like Google, Apple, Microsoft, Cisco, BCG, VMware, and at high-growth startups.
❓ Can I use this framework outside of startups?
Yes. While designed for startups, the principles apply across industries, from scaling SaaS businesses to global enterprises modernizing their marketing.
❓ What stage of startup is this best for?
From idea to scale-up. Whether you’re launching your first product or expanding a portfolio, the framework adapts to guide vision, strategy, and execution.
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About the Author
Justyna Bak is a marketing professional with experience across startups and large technology companies. Her work focuses on bringing new products to market. She holds graduate degrees in telecommunications and computer science. She is the author of How to Build a Marketing Plan for Tech Startups.
From the Back Cover
What you'll master
- Target segments and competitive map
- Positioning and UVPs customers remember (Ch. 3-5)
- Pricing and packaging that reinforce value (Ch. 6)
- GTM motions: PLG, sales-assisted, enterprise (Ch. 7-9)
- Channels, content, and demand programs that convert (Ch. 10-13)
- Partnerships, enablement, and launch checklists (Ch. 14-15)
- Metrics, milestones, and quarterly business reviews (Ch. 16-18)
- Concrete examples and lightweight templates
- Step-by-step structure you can share with your team
- Guardrails and benchmarks to avoid common detours
Founders, PMs, and marketers who need a practical, repeatable plan to go from clarity → traction → revenue.
From the Inside Flap
Building a great product is hard. Turning it into revenue is harder.
How to Build a Marketing Plan for Tech Startups gives founders and marketing leaders a practical, step-by-step way to do both.
Inside, you'll work through an 18-element blueprint that takes you from positioning and UVPs to GTM strategy, channels, demand generation, and the metrics that prove it's working. Each chapter includes clear definitions, examples, and lightweight templates you can apply the same day.
Whether you're at idea stage or scaling, you'll learn how to choose the right segments, craft a compelling story, pick channels that match your motion, and run fast feedback cycles so momentum compounds. If you've ever thought, "We just need a clear plan," this is that plan: practical, battle-tested, and built for tech teams that ship.
"About this title" may belong to another edition of this title.
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