The Art of Negotiation How to Master Getting to Yes: Discover The Secrets Of Power Negotiating & How To Negotiate Getting Past No, In Sales, Business, Management, Real Estate & In Your Personal Life - Softcover

Borthwick, Derek

Softcover

ISBN 13: 9798328560375

Publisher: Independently published, 2024

Synopsis

REAL BOOKS. REAL EXPERIENCE. REAL AUTHOR. NOT AI GENERATED.

Discover how to negotiate with confidence, understand the psychology behind decisions, and reach better agreements in business and everyday life.

Do you ever leave a negotiation feeling you could have achieved more?

Have you accepted a deal too quickly, struggled with objections, or dealt with someone who refuses to compromise?

What if you could approach negotiations with greater confidence, preparation, and control?

Successful negotiation is not about winning an argument. It's about understanding people, recognising what matters to them, and finding the best way forward.

The Art of Negotiation: How to Master Getting to Yes reveals the psychology of negotiation and practical techniques to help you persuade, influence, and achieve better outcomes.

This is not another book of academic negotiation theory.

From award winning, international bestselling author Derek Borthwick, whose books have reached over 100,000 readers and listeners worldwide.

Drawing on over 30 years of international business experience, Derek shares practical insights into negotiation, communication, persuasion, and human behaviour.

Includes the bonus Rapid Learning Accelerator Audio Programme to help reinforce your learning and build confidence in negotiation.

Why understanding psychology matters

People do not negotiate on facts alone. Emotions, assumptions, and psychological biases influence what they want, how they respond, and which agreements they accept.

Learn to recognise these influences and adapt your approach without pressure or manipulation.

What you'll learn:

• Prepare for negotiations and set clear objectives
• Understand psychological biases and what drives decisions
• Build rapport, trust, and credibility
• Use persuasive communication and effective questioning
• Read body language and recognise nonverbal signals
• Handle objections, resistance, and difficult behaviour
• Recognise negotiation tactics and respond confidently
• Know when to compromise and when to hold your position
• Negotiate salaries, prices, contracts, and business agreements
• Reach better outcomes while protecting relationships

The difference between a good deal and a great one often comes down to preparation and psychology.

Whether you're negotiating a major contract, discussing a salary increase, managing a difficult stakeholder, or resolving a disagreement, understanding the other person's perspective can give you an advantage.

Strong negotiators know that listening can be more powerful than talking. Learn why asking the right questions, recognising priorities, and understanding your alternatives can help you avoid unnecessary concessions.

Two books in one

Part One: The Negotiating Mind. Explore how people think, what motivates them, and how emotions, biases, and perceptions shape decisions.

Part Two: The Negotiation Process. Follow a practical approach to preparing, opening discussions, asking questions, making proposals, handling resistance, and reaching agreement.

Learn from real experience, not just theory.

Whether you're a manager, sales professional, entrepreneur, business owner, or someone who wants to negotiate more effectively in everyday life, you'll discover techniques you can apply immediately.

Negotiate with confidence. Influence with integrity. Achieve better agreements.

Ready to improve your negotiation skills and become more confident in difficult conversations? This book will show you how.

Scroll up and click "Buy Now" to start negotiating more effectively today.

Edition details

• Publisher: Independently published
• Publication date: 2024
• Language: English
• ISBN 13: 9798328560375
• Binding: Paperback
• Number of pages: 221