Strategic Workforce Reskilling in Service Marketing - Hardcover

Hardcover

ISBN 13: 9798337301648

Publisher: Business Science Reference, 2025

Synopsis

In the contemporary landscape, there is a critical nexus of service marketing innovation, workforce upskilling, and ethical business paradigms. The domain where marketing innovation intersects sustainability and corporate ethics is underexplored. Enterprises can adopt avant-garde strategies, such as voice search technology, to enhance service provision, while advancing sustainability and corporate social responsibility (CSR). However, voice search technology remains an under-researched area, particularly its ramifications for workforce reskilling and its capacity to transform service marketing dynamics. Strategic Workforce Reskilling in Service Marketing paves the way for novel academic inquiry and theoretical elaboration in an era of rapidly evolving technological paradigms. Through a synthesis of theoretical frameworks and empirical case studies, it offers profound insights into the confluence of technology, reskilling, and responsible corporate practices. Covering topics such as employee retention, gamified training, and environmental awareness, this book is an excellent resource for business leaders, marketing practitioners, human resources professionals, policymakers, researchers, academicians, and more.

About this title

About the Author

Arjun J. Nair is working as a Professor with St. Lawrance College, Ontario, Canada. He has completed a Master of Science degree in Hospitality and Tourism Management from Madurai Kamaraj University, an MBA in Human Resources and Finance Management from the National Institute of Business Management in India, a Bachelor's Degree in Hotel Management from Calicut University in India and a Diploma in Hospitality Management from the American Hotel and Lodging Association in the United States. He holds professional memberships in several organizations, including the International Management Research and Technology Consortium in New York, the International Association of Innovation Professionals, the American Management Association, the National Human Resources Association and the Institute of Research Engineers and Doctors (Senior Member of the Universal Association of Arts and Management Professionals). With over 15 years of practical work experience in a variety of industries, such as education, exporting, hotel food and beverage, restaurant management and management training, he offers expertise in curriculum development, project management, lecturing, tutoring, general management, business administration, business development, staff management and public relations. He is a strategic thinker who has made significant contributions to training and facilitation, business development and the operations and management aspects of various organizations.

Edition details

• Publisher: Business Science Reference
• Publication date: 2025
• Language: English
• ISBN 13: 9798337301648
• Binding: Hardcover
• Number of pages: 450
• Editor: Nair Arjun J., Manohar Sridhar, Limbu Yam B., Huhmann Bruce A.