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Redefining the Future of Digital Marketing With Virtual Influencers - Hardcover

 
9798337302553: Redefining the Future of Digital Marketing With Virtual Influencers
Hardcover
ISBN 13: 9798337302553
Publisher: IGI Global, 2025

Synopsis

By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, virtual influencers offer brands a unique opportunity to engage audiences in new and powerful ways. While traditional influencers bring human authenticity, virtual influencers offer unmatched control and consistency, creating a new paradigm in influencer marketing. However, they also present challenges in building emotional connections and maintaining authenticity. By striking the right balance between digital storytelling, audience engagement, and technological innovation, virtual influencers may effectively influence the market, transforming traditional marketing practices. Redefining the Future of Digital Marketing With Virtual Influencers explores the emerging phenomenon of virtual influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and retail. It examines the development, rise, and effectiveness of VIs, backed by real-world case studies. Covering topics such as parasocial interactions, brand strategies, and tourism, this book is an excellent resource for marketing professionals, business leaders and consultants, researchers, scholars, academicians, and more.

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Publisher
IGI Global
Publication date
2025
Language
English
ISBN 13 
9798337302553
Binding
Hardcover
Number of pages
440
Editor
Correia Ricardo, Venciute Dominyka