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Synopsis
"The objectives of the edited book are to explore several continuing trends of global marketing management strategies in the digitalized domain, by attempting to recognize and comprehend the main obstacles to marketing & management transformation in the age of digital age in diverse cultures and cross-cultural business applications, which have an impact on both domestic and multinational marketing strategies"-- Provided by publisher.
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Taschenbuch. Condition: Neu. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing | Theodore Tarnanidis (u. a.) | Taschenbuch | Englisch | 2025 | IGI Global | EAN 9798337305295 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 133495474
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
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Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges. By embracing innovative approaches, businesses can create effective marketing programs that resonate with diverse audiences, fostering growth and competitiveness on a global scale. Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing examines the ongoing trends in global marketing management strategies within the digital domain. It identifies and analyzes the key challenges of marketing and management transformation in the digital age, particularly in diverse cultural and cross-cultural business contexts, and their influence on both domestic and international marketing strategies. Covering topics such as artificial intelligence (AI), entrepreneurship, and sustainable consumption, this book is an excellent resource for academicians, researchers, students, consultants, technology developers, policymakers, and more. Seller Inventory # 9798337305295
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