New Approaches in Visual Communication Design - Hardcover

Hardcover

ISBN 13: 9798337313153

Publisher: Igi Global Scientific Publishing, 2025

Synopsis

In an era defined by rapid technological advancement and shifting cultural dynamics, visual communication design undergoes significant transformations. Traditional methods are being reimagined through emerging technologies like augmented reality, motion graphics, data visualization, and artificial intelligence. These new approaches enhance aesthetic appeal while deepening audience engagement and accessibility across diverse platforms. As designers navigate this landscape, they redefine how information is perceived, experienced, and understood, marking a shift in visual storytelling. New Approaches in Visual Communication Design explores how emerging technologies and innovative design strategies reshape the way visual messages are created and communicated. It examines the impact of these new approaches on user engagement, accessibility, and the effectiveness of visual storytelling across digital and physical platforms. This book covers topics such as digital advertising, digital arts, and social media, and is a useful resource for business owners, marketers, artists, academicians, researchers, and data scientists.

About this title

About the Author

Gülce Dölkeleş - EditorDr. Gülce Dölkeleş was born in Bursa / Turkey. She graduated from Visual Communication Design Department of Kocaeli University. She got master's Degree in Communication Design and Information Technology Department of Kocaeli University. She got master's Degree in Communication Arts of Yalova University. She got Proficiency in Fine Arts in Combined Art Department of Ankara Hacı Bayram Veli University. Gülce worked in the Graphic Design Department of Faruk Saraç Vocational School of Design. She is a member of the advisory and editorial board in national and international journals. She has held jury membership in national and international exhibitions. She participated as an artist in the international biennial. She participated in national and international mixed exhibitions with her works. There is a digital personal exhibition called "Gülce'nin Gözünden Bursa". She worked in Communication Design Department of Antalya Belek University. She currently works as an academic in the Visual Communication Design Department of Mudanya University. She is recognised for her work on visual communication design, graphic design, visual design, cinema, communication studies and advertesiment.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798337313153
• Binding: Hardcover
• Number of pages: 375
• Editor: Dölkeleş Gülce