Transforming Business Practices With AI-Powered Green Marketing - Softcover

Softcover

ISBN 13: 9798337330181

Publisher: IGI Global, 2025

Synopsis

As businesses face growing pressure to align with environmental sustainability, the integration of artificial intelligence (AI) into green marketing offers transformative potential. AI enables companies to analyze consumer behavior, optimize resource use, and deliver personalized eco-conscious messaging, enhancing both efficiency and environmental responsibility. This convergence empowers organizations to meet sustainability goals without compromising profitability. It also fosters more informed, value-driven consumer choices, reinforcing a culture of environmental accountability. In the broader societal context, these practices contribute to a more sustainable global economy and support the transition toward greener industries. Transforming Business Practices With AI-Powered Green Marketing explores how AI technologies have revolutionized green marketing and sustainable business strategies. This book provides an in-depth analysis of AI applications in eco-conscious branding, consumer behavior, and regulatory frameworks. Covering topics such as marketing, AI, and sustainability, this book is an excellent resource for business professionals, policymakers, and sustainability leaders who seek to understand AI s role in advancing green marketing.

Edition details

• Publisher: IGI Global
• Publication date: 2025
• Language: English
• ISBN 13: 9798337330181
• Binding: Paperback
• Number of pages: 404
• Editor: Naim Arshi