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Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing - Softcover

 
9798337331102: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Softcover
ISBN 13: 9798337331102
Publisher: Igi Global Scientific Publishing, 2025

Synopsis

In today's competitive business environment, the integration of supply chain management and marketing has emerged as a critical driver of operational efficiency. By aligning supply chain processes with marketing strategies, organizations can ensure that product availability and cost-effectiveness complement brand promises and market positioning. This merger enables optimized inventory management, and more responsive demand fulfillment, reducing waste while enhancing value creation. A unified approach to these traditionally distinct functions offers a strategic pathway to maximizing efficiency, agility, and profitability. Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.

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Publisher
Igi Global Scientific Publishing
Publication date
2025
Language
English
ISBN 13 
9798337331102
Binding
Paperback
Number of pages
348
Editor
Khan Muhammad Rahies, Mehmood Tarique, Rao Muhammad Rashid