Impacts of AI-Generated Content on Brand Reputation (Premier Research Source) - Softcover

Softcover

ISBN 13: 9798337343280

Publisher: Business Science Reference, 2025

Synopsis

As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.

Edition details

• Publisher: Business Science Reference
• Publication date: 2025
• Language: English
• ISBN 13: 9798337343280
• Binding: Paperback
• Number of pages: 444
• Editor: Hussain Zahid, Khan Arman, Uzir MD. Uzir Hossain, Sharipudin Mohamad-noor Salehhuddin, Shaheen Ahmad