Business Communication Training Through Social Practice: Approaches and Case Studies - Softcover

Softcover

ISBN 13: 9798337346489

Publisher: Igi Global Scientific Publishing, 2026

Synopsis

Business communication is foundational to economic participation, entrepreneurship, civic engagement, and organizational collaboration. Yet many existing training models presume high-resource environments, standardized literacy levels, and reliable digital access-conditions that are often absent in rural communities, informal economies, and structurally disadvantaged contexts. These gaps are not confined to the Global South; even in developed countries, community-based organizations, small local businesses, and underserved populations frequently lack access to practical, context-sensitive communication training. Business Communication Training Through Social Practice: Approaches and Case Studies offers a timely rethinking of business communication training by emphasizing inclusive, community-driven, and socially responsive approaches. It challenges the dominant paradigm that focuses on formal, elite, or corporate contexts and instead highlights the communication practices and learning needs of small and medium-sized enterprises (SMEs), marginalized learners, and grassroots initiatives. Covering topics such as informal communication, business communication training, and social practice, this book is an excellent academic resource for researchers, educators, trainers, curriculum designers, consultants, non-profit organizations, and more.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2026
• Language: English
• ISBN 13: 9798337346489
• Binding: Paperback
• Number of pages: 378
• Editor: Liu Ying, Sankaranarayanan Ranjith, Li Yuanyuan