Developing Narrative Advertising and Marketing Discourse in the AI Era - Hardcover

Hardcover

ISBN 13: 9798337356662

Publisher: Igi Global Scientific Publishing, 2026

Synopsis

Artificial Intelligence (AI) has redefined modern marketing and narrative storytelling, transforming how brands engage customers, gather insights, and reach target audiences. By leveraging advanced technologies such as machine learning and data analytics, organizations can enhance decision-making and deliver personalized and impactful marketing communications. These innovations empower businesses to navigate an ever-evolving digital landscape and achieve sustained success in a rapidly changing world. Developing Narrative Advertising and Marketing Discourse in the AI Era addresses emerging trends brought about by AI, highlighting the transformative role AI plays in narrative advertising and marketing discourse. By integrating theoretical insights with practical AI-driven approaches, this book offers comprehensive analyses and innovative models for contemporary and future scenarios. Covering topics such as digital narratives, brand loyalty, and consumer behavior, this book is an excellent resource for graduate and doctoral students, researchers, marketing practitioners, educational professionals, and more.

About this title

About the Author

Recep Yılmaz, Ph.D., is a distinguished professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University. Specializing in Narrative Theory, Advertising, and Theoretical Communication, he is a prolific scholar whose contributions significantly impact communication and narrative studies. Dr. Yılmaz has authored twelve influential books, including (indexed in WoS and Scopus) "Narrative Advertising Models and Conceptualization in the Social Media Age," "Handbook of Research on Narrative Interactions," and "Handbook of Research on Effective Advertising Strategies in the Social Media Age." His extensive publications span prestigious journals, conference proceedings, and book chapters. Additionally, he authored the philosophical horror novella "Çerçici," highlighting his versatile storytelling skills. He teaches courses such as "Narrative in Literature, Cinema and Advertisement" and "Advertising Scriptwriting," inspiring students with innovative methodologies and profound industry insights.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2026
• Language: English
• ISBN 13: 9798337356662
• Binding: Hardcover
• Number of pages: 525
• Editor: Yılmaz Recep