AI, Virtualization, and the Future of Marketing - Hardcover

Hardcover

ISBN 13: 9798337381428

Publisher: Igi Global Scientific Publishing, 2025

Synopsis

Artificial intelligence (AI) and virtualization revolutionize the future of marketing by redefining how businesses understand, reach, and engage their audiences. AI enables marketers to analyze data, uncover patterns in consumer behavior, and deliver personalized experiences. Through technologies like virtual reality (VR), augmented reality (AR), and digital simulations, virtualization creates immersive, interactive environments that enhance customer interaction and brand storytelling. Together, these innovations shape a new era of marketing that is intelligent, experiential, and customer-centric, where technology supports strategy and drives creative and meaningful connections. AI, Virtualization, and the Future of Marketing explores how AI and virtualization technologies transform marketing strategies, customer engagement, and brand experiences. It examines the ways these innovations enable personalized, immersive, and data-driven marketing in digital and virtual environments. This book covers topics such as behavioral economics, image management, and greenwashing, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798337381428
• Binding: Hardcover
• Number of pages: 315
• Editor: Yilmaz Recep, Baser Bet L