Synopsis
"Building Better Brands" (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Building Better Brands' (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding.Second EditionIllustrations by Will Ayres. 98 pp. Englisch. Seller Inventory # 9798347494132
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Building Better Brands : A Comprehensive Guide to Strategic Brand Identity Development
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Building Better Brands' (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands.This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding.Second EditionIllustrations by Will Ayres. Seller Inventory # 9798347494132
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