Digital Business and Optimizing Operating Strategies (Premier Reference Source: Advances in E-business Research) - Hardcover

 
9798369304280: Digital Business and Optimizing Operating Strategies (Premier Reference Source: Advances in E-business Research)
Hardcover
ISBN 13: 9798369304280
Publisher: Business Science Reference, 2023

Synopsis

"Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape"--

"synopsis" may belong to another edition of this title.

About the Author

Gökhan Akel is an academic researcher in the Faculty of Economics and Administrative Sciences at Antalya AKEV University. Akel completed his MSc in Marketing at Pamukkale University and his Ph.D. in Business Administration at Aydin Adnan Menderes University. His research aims at the technology of consumer behaviors and he is interested in experiential marketing, digital marketing, and tourism marketing studies.

"About this title" may belong to another edition of this title.

Publisher
Business Science Reference
Publication date
2023
Language
English
ISBN 13 
9798369304280
Binding
Hardcover
Number of pages
313
Editor
Akel Gkhan, Yilmaz Mustafa Atahan