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Synopsis
"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"--
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Taschenbuch. Condition: Neu. Using Influencer Marketing as a Digital Business Strategy | Sandrina Teixeira (u. a.) | Taschenbuch | Englisch | 2024 | IGI Global | EAN 9798369305522 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 128230257
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