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Cases on Effective Digital Marketing for Competitive Organizations - Softcover

 
9798369353967: Cases on Effective Digital Marketing for Competitive Organizations

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In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape.

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Sara Santos
Published by IGI Global, Hershey, 2025
ISBN 13: 9798369353967
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Paperback. Condition: new. Paperback. In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape. Tailored for academics, researchers, and industry professionals alike, this book serves as a comprehensive roadmap for unlocking the transformative potential of digital marketing. Whether you're a marketing student seeking to grasp new concepts, a researcher exploring conceptual developments, or a marketing practitioner striving to enhance competencies, the diverse array of cases presented in this book offers valuable insights and inspiration. With its holistic approach and practical insights, this book stands as an indispensable resource for mastering the art and science of digital marketing in today's competitive business environment. "The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798369353967

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Published by IGI Global, 2024
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Published by IGI Global, 2024
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Published by Business Science Reference, 2025
ISBN 13: 9798369353967
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ISBN 13: 9798369353967
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Paperback. Condition: new. Paperback. In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape. Tailored for academics, researchers, and industry professionals alike, this book serves as a comprehensive roadmap for unlocking the transformative potential of digital marketing. Whether you're a marketing student seeking to grasp new concepts, a researcher exploring conceptual developments, or a marketing practitioner striving to enhance competencies, the diverse array of cases presented in this book offers valuable insights and inspiration. With its holistic approach and practical insights, this book stands as an indispensable resource for mastering the art and science of digital marketing in today's competitive business environment. "The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective"-- Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798369353967

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Published by IGI Global, Hershey, 2025
ISBN 13: 9798369353967
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Paperback. Condition: new. Paperback. In the fast-paced world of modern business, organizations grapple with the ever-present challenge of effectively navigating the complexities of digital marketing. As consumer behavior evolves and technological innovations continue to reshape the landscape, companies face the daunting task of staying ahead of the curve to maintain competitiveness and engage with their target audience. Yet, amidst the vast sea of information and myriad of digital channels available, many organizations find themselves struggling to devise and implement effective digital marketing strategies that yield tangible results. Cases on Effective Digital Marketing for Competitive Organizations emerges as a guide amidst the challenges of the digital age. By presenting a curated collection of real-world case studies, this book offers invaluable insights into successful digital marketing strategies across various industries. From leveraging emerging technologies like artificial intelligence and augmented reality to mastering the art of storytelling and cultivating customer loyalty, each case study provides actionable lessons and practical guidance for navigating the complexities of the digital marketing landscape. Tailored for academics, researchers, and industry professionals alike, this book serves as a comprehensive roadmap for unlocking the transformative potential of digital marketing. Whether you're a marketing student seeking to grasp new concepts, a researcher exploring conceptual developments, or a marketing practitioner striving to enhance competencies, the diverse array of cases presented in this book offers valuable insights and inspiration. With its holistic approach and practical insights, this book stands as an indispensable resource for mastering the art and science of digital marketing in today's competitive business environment. "The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective"-- Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9798369353967

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