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E-commerce, Marketing, and Consumer Behavior in the Ai Era - Softcover

 
9798369355497: E-commerce, Marketing, and Consumer Behavior in the Ai Era
Softcover
ISBN 13: 9798369355497
Publisher: Business Science Reference, 2024

Synopsis

With the rapid growth of e-commerce, business activities have shifted to web platforms, allowing users to browse products and read customer reviews to inform their purchases. Customer reviews significantly influence buying decisions, with users sharing experiences, ratings, and recommendations on products and services. However, fake reviews have become a challenges, as spammers may post misleading information that can deceive potential buyers. Detecting these fraudulent reviews is essential to maintaining trust in online platforms. E-Commerce, Marketing, and Consumer Behavior in the AI Era explores the complexities of fake review detection, covering recent research, detection methods, and challenges in maintaining authentic online review systems. It discusses technologies and best practices in understanding and combating fraudulent activities in the digital landscape. Covering topics such as brand trust, information technology, and workforce optimization, this book is an excellent resource for online platform operators, digital marketing and branding professionals, researchers, academicians, regulatory agencies, and more.

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Publisher
Business Science Reference
Publication date
2024
Language
English
ISBN 13 
9798369355497
Binding
Paperback
Number of pages
700
Editor
Obaid Ahmed J., Burlea-schiopoiu Adriana, Bhushan Bharat, Bobur Sobirov, Rajest S. Suman