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Reshaping Marketing Science in Wholesaling and Retailing - Hardcover

 
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Published by IGI Global, 2024
ISBN 13: 9798369361450
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Published by IGI Global, 2024
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Published by IGI Global, 2024
ISBN 13: 9798369361450
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Theodore K. Tarnanidis
Published by IGI Global, 2024
ISBN 13: 9798369361450
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Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.

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Hardcover. Condition: new. Hardcover. As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798369361450

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Theodore K. Tarnanidis
Published by IGI Global, 2024
ISBN 13: 9798369361450
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Seller: AussieBookSeller, Truganina, VIC, Australia

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Hardcover. Condition: new. Hardcover. As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9798369361450

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