Ai and Machine Learning Applications in Supply Chains and Marketing - Softcover

 
9798369367612: Ai and Machine Learning Applications in Supply Chains and Marketing
Softcover
ISBN 13: 9798369367612
Publisher: Business Science Reference, 2024

Synopsis

While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. Businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. Further research is necessary to drive success in the dynamic marketplace. AI and Machine Learning Applications in Supply Chains and Marketing bridges the gap between theoretical knowledge and practical application of AI and ML in marketing and supply chain management. It examines emerging technologies that can revolutionize industries by transforming business operations. This book covers topics such as data analysis, sustainable development, and blockchain, and is a useful resource for business owners, economists, marketing professionals, engineers, computer scientists, academicians, and researchers.

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Publisher
Business Science Reference
Publication date
2024
Language
English
ISBN 13 
9798369367612
Binding
Paperback
Number of pages
488
Editor
Masengu Reason, Tsikada Charles, Garwi Jabulani