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Synopsis
"The primary aim of this book is to provide a comprehensive understanding of how artificial intelligence (AI) and digital marketing are being utilized in the sphere of public or professional (industry) governance and to critically examine the implications these technologies have on privacy and public policy"--
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Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9798369369456
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Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
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HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9798369369456
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Data-driven Governance Through Ai, Digital Marketing and the Privacy Interplay
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Data-driven Governance Through Ai, Digital Marketing and the Privacy Interplay
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Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
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Buch. Condition: Neu. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay | José Ramón Saura | Buch | Englisch | 2024 | IGI Global | EAN 9798369369456 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 130896228
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Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The integration of artificial intelligence (AI) and digital marketing in governance has the potential to transform how governments engage with citizens, enhance transparency, and improve decision-making processes. However, these advancements also raise critical questions about privacy, ethics, and the safeguarding of individual freedoms in a data-driven world. Striking a balance between leveraging data for societal benefits and protecting personal rights is a pressing challenge. Understanding this dynamic is essential for fostering trust, crafting effective policies, and ensuring that technological progress aligns with core democratic principles. Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay provides a comprehensive overview of how data-driven strategies can coexist with fundamental privacy principles to foster an environment of trust and effective governance. It bridges the gap between technological potential and ethical governance. Covering topics such as behavioral governance, digital transformation, and surveillance economy, this book is an excellent resource for policymakers, government officials, technology professionals, industry leaders, legal experts, academicians, and more. Seller Inventory # 9798369369456
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