Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions - Hardcover

Hardcover

ISBN 13: 9798369370414

Publisher: Igi Global Scientific Publishing, 2025

Synopsis

"This book aims to provide readers a comprehensive understanding about digital marketing fraud. The will also shed light on the programmatic advertising ecosystem, how it operates and how ad fraudsters make money"-- Provided by publisher.

About this title

About the Authors

Muhammad Ibrahim Khan is a PhD scholar. He has a working experience of 16 years in Govt based Health care organizations. Ibrahim has sound administrative skills; keen interest in service industry. He has good communication, teaching, and training skills. Currently he is working on how technologies transform the advertising ecosystems. Technologies are now days become the primary need of any organization. He also has some Scopus based publications and look forward to contribute more in current issues.

Dr Mirza Amin ul Haq is Associate Professor at Dr. Ziauddin University Pakistan. Dr. Haq has earned his Ph.D. in Marketing. He has authored several research papers in top notch business and marketing journals, supervised a number of post graduate students, and served as reviewer to many renowned journals. He has strong analytical, problem solving, interpersonal and communication skills. His areas of interest include Consumer Behavior, technology driven marketing and Business Administration.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798369370414
• Binding: Hardcover
• Number of pages: 420
• Editor: Khan Muhammad Ibrahim, Amin Ul Haq Mirza