Cases on Metaverse and Consumer Experiences - Softcover

 
9798369372463: Cases on Metaverse and Consumer Experiences

Synopsis

"This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"-- Provided by publisher.

"synopsis" may belong to another edition of this title.