Items related to Consumer and Organizational Behavior in the Age of...

Consumer and Organizational Behavior in the Age of Ai - Softcover

 
9798369388518: Consumer and Organizational Behavior in the Age of Ai
Softcover
ISBN 13: 9798369388518
Publisher: Igi Global Scientific Publishing, 2024

Synopsis

The rapidly evolving landscape of artificial intelligence (AI) has created unprecedented shifts in nearly all aspects of business and life. To manage human resources more effectively, understanding the intersection of consumer behavior and organizational management has never been more crucial. By synthesizing the latest research and practical applications, managers will be equipped with the tools necessary to lead and innovate in their respective fields. Consumer and Organizational Behavior in the Age of AI represents a comprehensive and interdisciplinary effort to provide a deep understanding of these dynamics, offering strategies to address challenges, plan strategically, execute effectively, and measure performance for continuous improvement across public, private, and civil society sectors. Covering topics such as crisis management, firm strategy, and purchase intention, this book is an excellent resource for organizational leaders, managers, human resource managers, academicians, graduate and postgraduate students, educators, and more.

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Publisher
Igi Global Scientific Publishing
Publication date
2024
Language
English
ISBN 13 
9798369388518
Binding
Paperback
Number of pages
500
Editor
Jermsittiparsert Kittisak, Phongkraphan Nattharawee, Lekhawichit Nutnapha