Strategic Brand Management in the Age of AI and Disruption - Softcover

Softcover

ISBN 13: 9798369394625

Publisher: Igi Global Scientific Publishing, 2025

Synopsis

In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.

Edition details

• Publisher: Igi Global Scientific Publishing
• Publication date: 2025
• Language: English
• ISBN 13: 9798369394625
• Binding: Paperback
• Number of pages: 613
• Editor: Hussain Zahid, Sharipudin Mohamad-noor Salehhuddin, Albattat Ahmad, Khan Arman